The value of data, how to capture the benefits of data and how it can be shared down the value chain were the dominant themes at the Harvesting the Benefits of Digital Agriculture Conference, hosted by the Australian Farm Institute.
The conference, held in Melbourne last week, saw more than 300 agribusiness professionals, farmers, technology experts and entrepreneurs hear from national and international speakers about the potential for digital agriculture to fundamentally change farm production systems and supply chains.
‘‘The agriculture industry is moving to a point where we are getting more serious about where the benefits are in technology, or what we call digital agriculture, and we want to know what the business case for that technology is,’’ AFI executive director Mick Keogh said.
Some common themes from the event were that digital technology should focus more on quality on-farm rather than just yield, as it has been up to this point, and provenance of food and fibre is becoming more important for consumers, which digital technology can assist with.
‘‘For data to be valuable it has to go both ways — from farmer up the supply chain and back again,’’ AFI general manager of research Richard Heath said.