Monichino’s Winery set for sale

July 25, 2017

Cool harvest . . . Harvesting grapes at Monichino Wines.

Rich reds . . . One of the Monichino vintages.

One of the region’s well known and highly regarded wineries could soon have a new owner.

Monichino Wines at Katunga has been listed for sale recently, with the entire business, including a popular cellar door, branding and vineyard, up for grabs.

The winery has been operating since 1962, when it was founded by Italian migrant Carlo Monichino, who realised the potential in the area for growing grapes.

Paul Phillips from Phillips Cellars estimated there might have only been about 10 to 20 wineries across the state back when Mr Monichino took a gamble on his dream.

‘‘Wine was very costly, we were drinking wine but just not drinking as much per head as now,’’ Mr Phillips said.

He said Mr Monichino grew his initially small customer base on the roads to Melbourne, when he would deliver vegetables from his property to markets in the city.

‘‘On the way he used to sell his wines to various hotels and clubs along the highway,’’ Mr Phillips said.

‘‘You have to concentrate on the local markets before going into bigger fields.’’

His family joined him in the business, with son Terry becoming chief winemaker and Anna Sergi managing the cellar door.

Mr Monichino died in 2015, aged 84, after many decades building up the reputation and customer base of the winery.

Mr Phillips said the winery was unique in Australia for the sheer number of varieties it produced for a small winery.

Despite the large range, he said the winery would be most well known for its shiraz and cabernet in the reds and riesling and chardonnay in the whites.

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