Jersey Australia’s new president has his sights on increasing the market share of the breed.
Chris McKenzie, who farms at Cooriemungle in south-west Victoria, has been on the Jersey Australia board since its inauguration and was previously part of the Victorian committee.
His priorities include growth in genetics, promotion, milk marketing and improving member services.
‘‘All decisions we make have to focus on what is best for members; it’s a members’ organisation.’’
Mr McKenzie said the efficiency of Jersey cows should inspire an increase in market share.
‘‘We believe we have a cow that is more efficient in producing something beneficial to the broader market.
‘‘We will be focusing our promotion and milk marketing on these efficiencies in an era when everything counts for the bottom line.’’
He said Jersey Australia wanted to spark farmer interest in stud breeding and help farmers to achieve a good return for their commitment to the industry.
‘‘People want to see value and reward for being in the industry and that they can achieve something through genetics and stud breeding.
‘‘There are a lot of hurdles facing the industry, but I have a strong passion for the Jersey cow and I’m convinced we have something of value to put forward to younger breeders and to other farmers.’’
Mr McKenzie replaces Peter Ness as president.