A $1.9million leadership project will aim to equip those in the grassfed beef sector with skills to undertake industry leadership roles.
The Building Capacity in the Grassfed Beef Industry project, supported by Meat and Livestock Australia, will offer professional development initiatives for current and aspiring leaders through the Cattle Council of Australia over the next two years.
MLA managing director Richard Norton said strong leadership, a skilled workforce and the ability to attract the best and brightest minds to the industry were key ingredients to securing the potential of the Australian red meat and livestock industry.
‘‘The development of capable leaders with a whole of value chain, global perspective will ensure there are highly skilled producers who can continue to represent industry and effectively contribute to policy decisions into the future,’’ Mr Norton said.
‘‘While developing the skills base of the current generation, this project is also about developing emerging talent and I want to encourage the up-and-comers within our industry to seek out these opportunities through the Cattle Council.’’
The project will aim to see 50 to 100 beef producers provided governance training specific to the beef industry, 40 per cent of current and all future CCA directors complete a company directors course and review all existing governance systems at the CCA and seek professional advice on improvements.
Other goals include ensuring CCA board and committee members undertake communication, media and advocacy training and training a beef specific graduate in strategic policy development.
Mr Norton said the project also provided a mechanism for MLA to use CCA’s consultative committees to inform its research, development, adoption and marketing priorities.
‘‘It provides a critical forum for MLA to consult and take advice on the services that we deliver for our levy payers,’’ Mr Norton said.
‘‘This new capacity building project with CCA will help inform MLA’s priorities, while also developing the skills of those committees with governance, communication and advocacy training.’’
Grassfed cattle producers will be invited to apply for the training opportunities in coming months.
■For more information, email Cattle Council of Australia at: firstname.lastname@example.org
■Full details of the project are available at: www.mla.com.au/about-mla/industry-consultation/www.mla.com.au/about-mla/industry-consultation/