Reducing cosmetic waste and the difficulties of working with wholesalers and retailers are the reasons behind the foundation of a new online farmers’ market.
Known as MegaFresh, the online market is being established to allow David to compete with Goliath.
‘‘Megafresh allows small businesses and small farmers to compete with big companies,’’ MegaFresh founder Alex Stefan said.
‘‘What’s happening at the minute is products that are on our website are sent to our warehouse — so when trading begins we can deliver to the customer and pick and pack on behalf of the seller,’’ he said.
‘‘That’s why we call it a farmers’ market — as the consumer can get all their products in one box.’’
With the big supermarkets very specific on what they buy and through his own experiences as owner of Feast Cold Pressed Juice, Mr Stefan said MegaFresh needed to happen.
‘‘There’s a few reasons (why). When selling to wholesalers there is so much cosmetic waste.
‘‘A grape grower in the Northern Territory never picked his grapes because Woolworths said they were too small.
‘‘I took some for myself and thought they were great.’’
He said there was also a personal reason behind the new market.
‘‘I run Feast Cold Pressed Juice and I know how difficult it is dealing with retailers and wholesalers.’’
Despite trading still a few weeks away, the feedback Mr Stefan has received has been positive.
‘‘We are probably two to four weeks away from trading. It all depends on the products we have — we would like to fill all the categories on the website.
‘‘We have started signing up sellers and we have over 100 products listed or in the process of being listed so far.
‘‘The general public have been hugely receptive. There has been a lot more buyers than sellers, who I think might be missing the point.
‘‘Consumers already want to buy direct, but farmers and manufacturers are not understanding this.
‘‘One of the big points is that potential sellers will average 20 to 40 per cent more after our fees through MegaFresh than they will when selling to wholesalers.’’
Mr Stefan has high hopes for MegaFresh, and said the market could be to food and groceries what Amazon was to the book industry.