The Federal Government will inject $50million into the Australian wine industry to boost exports and attract more international visitors to wine producing regions.
The export and regional wine support package will provide money for marketing campaigns in the United States and China in a bid to increase wine exports to $3.5billion over the next three years
‘‘The target now is to go from $2.2billion worth of wine to $3.5billion by 2020,’’ Federal Agriculture Minister Barnaby Joyce said.
‘‘At home the package will help to attract up to 40000 more international tourists to visit our world renowned wine regions.’’
Australia’s wine exports for 2017-18 are expected to top $2.5billion on the back of stronger demand from China.
The package will be managed by the Australian Grape and Wine Authority.