The Royal Agricultural Society of Victoria Heifer Challenge will travel throughout Victoria and into NSW during Beef Week.
The heifer challenge will be run during nine days from Monday, January 29 to Tuesday, February 6.
As one of the programs RASV conducts throughout the year to highlight quality production in agrifood and fibre, the heifer challenge recognises excellence in herd replacement females in seed stock operation.
This year, RASV welcomes Agriculture Victoria BetterBeef co-ordinator and experienced breeding and selection consultant Malcolm Cock as heifer challenge judge.
A long-time entrant of Beef Week and the RASV Heifer Challenge, Mr Cock has shown cattle for about 30 years, including at the Royal Melbourne Show, taking home the prestigious Borthwick Trophy three times.
He has also judged breeding cattle and steers at royal shows and numerous regional and local shows, carcase competitions and junior handlers in Victoria and interstate.
‘‘My favourite area of the industry is female selection, as it takes a great cow to produce a great bull that produces great cows,’’ Mr Cock said.
‘‘I am excited to see the quality of studs entered in this year’s heifer challenge and look forward to finding and rewarding the best of the best.’’
The competition culminates in the RASV Heifer Challenge Celebratory Dinner on Thursday, February 8 at Silks in Bendigo, with the champion presented a $3000 cash prize and the reserve champion awarded $1500.
With close to 50 entries, the competition offers some of Australia’s best beef cattle studs the opportunity to benchmark their herd replacement females against a wide variety of breeds and styles.
Animals are judged on a number of criteria including breed characteristics, maternal potential, uniformity, temperament, overall presentation and physical correctness.