SPC is expanding into China for the first time, launching its Goulburn Valley and SPC fruit brands in the country.
Announced at the end of last month, the partnership between SPC and China State Farm Agribusiness Shanghai, the company’s master distributor in China, will see SPC products sold online and in supermarkets.
‘‘China represents a significant business opportunity for SPC in the years ahead, and this is an important step in realising our growth strategy,’’ SPC managing director Reg Weine said.
‘‘We are thrilled to be able to bring our premium Goulburn Valley and SPC packaged fruit to the largest consumer market in the world.’’
SPC’s plans include bringing its premium branded products to Chinese consumers through high-end supermarkets, speciality retailers and leading online and e-commerce platforms.
‘‘It’s about taking our market-leading brands into markets where provenance plays a part and there is a large enough consumer segment that is affluent and willing to pay a premium for Australian produce,’’ Mr Weine said.
‘‘The Chinese market is five times the size of the Australian processed fruit market, which makes this a huge opportunity.’’
SPC has appointed well-known singer and actress Ye Yiqian to promote the brand to Chinese consumers.